Red Dot Design Award
Beverage Packaging

Shui Jin Fang – Xin Jing

Shui Jin Fang – Xin Jing | Red Dot Design Award

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This premium wine range was designed for discerning consumers. The brand name stems from a wise Buddhist saying: “No matter when, no matter if happy or sad, the feeling of people is the Xin Jing.” The bottle design uses simple lines to form an abstract mountain. Combined with a Chinese ink painting, which reflects the leisurely mood, a high-quality overall image is created. The contour of the bottle attracts the desired attention at the point of sale. The sophisticated bottle cap features a signet with colours that match the motif on the label.

Red Dot Design Award

  • Client:
    Sichuan Swellfun Co., Ltd., Chengdu, China
  • Design:
    Chengdu Bei Ling Jun Packaging Design Co., Ltd., Chengdu, China