Red Dot Design Award
Brand Identity

Shushan Economic Development Area

Shushan Economic Development Area | Red Dot Design Award

Back Download

Shushan Economic Development Area is a science and technology park as well as a commercial sub-centre of a Chinese provincial capital. The brand identity echoes the city’s geographical location, as Hefei is surrounded by two mountains and a lake. The logo is composed of three triangles which represent the three parts of the area. The triangle not only portrays the shape of the mountain but also the shape of the entire section of the park. The dawning light within the triangle symbolises the flourishing development zone. Because it is a gathering place for varied industries, further geometric elements are used.

Red Dot Design Award

Shushan Economic Development Area | Red Dot Design Award
Shushan Economic Development Area | Red Dot Design Award
Shushan Economic Development Area | Red Dot Design Award