Red Dot Design Award
Online Platform


S.I. VILLAGE | Red Dot Design Award

Back Download

The online shopping platform S.I. VILLAGE by Shinsegae International provides customers with an equally luxurious feel as in the company’s stores. The sections of fashion, beauty and lifestyle are clearly divided. The consistent imagery conveys modernity and freshness. The airy layout leaves plenty of space for images whose rectangular shape makes them easy to arrange differently at distinct breakpoints. Catwalk videos, moving animations and slideshows go beyond a pure product presentation and serve the user as a source of inspiration.

Red Dot Design Award

  • Brand Experience Design:
    Lee Hyojin, Choi Suji
  • Brand Experience Planning:
    Im Taesu, Kim Minkyung
  • Client:
    Shinsegae International, Seoul, South Korea
  • Design:
    PlusX, Seoul, South Korea
  • Publisher:
    Jeonghyuk Won
  • Creative Direction:
    Shin Myungsup, Byun Sabum
  • User Experience Design:
    Jeongho Kim, Jihye Won
  • User Interface Design:
    Bongho Choi, Jung Hee, Hyeyoung Jung
S.I. VILLAGE | Red Dot Design Award