Event Design

Siemens Trade Fair Stand IFA 2012

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The Siemens trade fair stand at the IFA 2012 in Berlin combined around 500 products into one brand universe. The central performance element consisted of a “ShowFrame” that structured the stand into distinctively themed zones, each presenting a different home appliance product. The exterior or front of this fair trade stand acted as an animated showcase, entertaining visitors with product-related pictures and presentations. Additional product experiences were offered by allowing visitors to virtually “clean stains” or “sort dishes” via a touchscreen.

  • Client:
    BSH Bosch und Siemens Hausgeräte GmbH, Munich
  • Design:
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