Brand Identity

Silo Theatre

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Its distinctive visual identity gives Silo, a New Zealand theatre, high recognition value. With the unconventional arrangement of the four letters the logo is reminiscent of a face; the “O” is an astonished mouth, the “L” a nose and the “S” a winking eye. The facial expression of surprise refers to the aim of contemporary theatre. For the launch of the 2012 season a series of campaign images were created, the attention-grabbing imagery of which plays with surrealist elements.

  • Client:
    Silo Theatre, Auckland
  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole
  • graphic design:
    Dean Poole, Anna Myers, Emma Hickey, Aaron Edwards, Alan Wolfgramm, Kris Lane, Sons & Co
  • photography:
    Toaki Okano