Corporate Identity


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The new corporate identity of the French distributor for design furniture Silvera comprises a comprehensive range of graphics that look like faces. Freely adapted from Guiseppe Arcimboldo’s painting technique, the facial features are formed by different combinations and arrangements of furniture. The new identity goes with a new brand signature: “Beautiful things that are cleverly combined take on a whole new look”. What is special about this design concept is that the variety of possible combinations of the graphics knows no limits.

  • Client:
    Silvera, Paris
  • Design:
    Saguez & Partners, Paris/Saint-Ouen
  • art direction:
    Jean-Baptiste Coissac
  • project management:
    Pierre-Olivier Pigeot