Smart TV GUI

Simple & Easy First Use

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The design of the Simple & Easy First Use Smart TV graphic user interface focused on optimising the first impression that it gives users when they power it up for the first time after purchase. Another important aspect was to ensure that the interface stimulates positive emotions and increases confidence in and loyalty to the product and brand. Following the design objective of creating a hassle-free initial set-up process, the most important information is presented to users in an easy-to-follow manner. Therefore, a mascot named Bean Bird was created to bring some fun and wit to the otherwise boring and time-consuming set-up process. In order to make the whole interaction with the user as smooth and fluid as possible, the concept integrated high-quality animation that provides feedback on user input.

  • Client:
    LG Electronics Inc., Seoul
  • Design:
    LG Electronics Inc., Seoul
  • Project Management:
    Liron Damir
  • Graphic Design:
    Harel Sheniak, Angela Tam, Uni Young Kim, Goeun Lee, Ryunghwa Rhee, Kunsik Lee