Simple not bland

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Simple not bland – adopting a simple approach goes beyond the purely visual. It requires a mindset that focuses on the core of a brand and expresses a brand’s true essence. Tandem Design’s self-promotion campaign was developed to express a clear understanding of the brand’s objectives and opportunities. The promotional piece used a typographic approach with bold cut-out elements that transform the headline from a plain white to a visually appealing expression. The mailer is also a poster that reveals the message “Simple not bland”, reflecting the agency’s design philosophy.

  • Client:
    Tandem Design, Hong Kong
  • Design:
    Tandem Design, Hong Kong