Simply Juice is a premium juice brand developed by Shinsegae, one of the oldest department stores in Korea. The main graphic motif of the logo are brackets depicting an insinuated fruit box to suggest various raw materials contained in the juices. The handwritten font and line drawing convey the fresh and organic nature of the juices. Fruits and vegetables were illustrated in detail in order to bring the ingredients directly to mind. The consistent application of the brand identity design on cups, carriers and signs provide for a complete brand experience.
Shinsegae Department Stores, Seoul
Plus X, Seoul
Shinsegae Department Stores Design Division, Seoul
Myungsup Shin, Taesu Im, Jiyoung Yoon, Hyojin Lee, Minkyung Kim, Plus X, Heekyung Chun, Nayoung Choi, Jahyun Kim, Shinsegae Department Stores Design Division