Following the storytelling approach of “digital first”, this annual report intends to show, by means of an interactive online magazine, that the company Bosch has already made significant contributions to the “Internet of Things”. Four main stories on the subjects of connectivity, mobility, industry and home, as well as seven further stories from different business areas, take users on a journey through a “connected world” visualised with videos, interactive 360degree perspectives, animations and playful features. Large images, small text segments, animated icons and illustrations make this publication a more engaging experience.
Gorden Koschel, heureka GmbH, Essen Peter Smyczek, SapientNitro, Cologne
Maik Scharfscheer, Frankfurt/_Main
Bettina Langer, C3 Stuttgart Creative Code and Content GmbH, Stuttgart