Corporate Identity

Sino-Finnish Centre, Tongji University

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This corporate identity design was developed for the Sino-Finnish Centre, a cooperation of Tongji University in China and Aalto University in Finland. Lines in three different colours are woven together representing the centre’s concept of “cross-disciplinary innovation and cooperation”. The multiform logos emphasise the innovative concept. The colours of the Sino-Finnish Centre are red and blue – they are used consistently and demonstrate the centre’s characteristics. The dynamic and smooth logo creates a strong visual impact and is easy to recognise.

Credits
  • Client:
    Sino-Finnish Centre, Tongji University, Shanghai
  • Design:
    Dawang Sun, College of Design and Innovation, Tongji University, Shanghai
  • university:
    Tongji University, Shanghai
  • creative direction:
    Guoxin Wu
  • art direction:
    Dawang Sun
  • concept:
    Yongqi Lou
  • graphic design/illustration:
    Dawang Sun
  • text:
    Hui Pan