Red Dot Design Award
Food Packaging

Skriveru saldumi – Fudge

Skriveru saldumi – Fudge | Red Dot Design Award

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This packaging design for the chocolate brand Skriveru Fudge centres on the story of an eccentric Mary the Cow (Mara in Latvian). The illustrations express the friendly and sincere personality of a cow sitting like a dog and holding a flower in her mouth. A sea-blue colour was chosen for the first two flavours, as this hue makes an interesting combination with the chocolate-brown logo. The packaging features a simple square box, instead of adopting a complicated shape, in order to highlight the simplicity and friendly nature of the product.

Red Dot Design Award