TV Commercial

Sky Christmas Campaign 2013

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The Sky Christmas Campaign 2013 plays on the inner dissatisfaction that viewers feel with regard to the standard television programme. It calls into question ingrained TV habits through humorously told everyday stories. At the centre are the two ad films “Cat” and “Dinner” in which the programme is viewed through the eyes of a cat as being highly realistic, and through the eyes of a couple dining as highly attractive. In this way, the ads aim to communicate the premium standards of the Sky television platform and generate awareness, even in Germany, of true quality television.

Credits
  • Client:
    Sky Deutschland AG, Unterföhring
  • Design:
    BBDO Germany, Düsseldorf
  • Senior Vice President Marketing:
    Anthony Liow
  • Director Campaign Communications & Social Media:
    Esther Henze
  • Manager Campaign Communications:
    Anja Simon
  • Executive Creative Direction:
    Sebastian Hardieck
  • Film Production:
    Akita Film, Milan
  • Film Direction:
    Eivind “Salmon” Holmboe