Promotion

SKY SQREENING

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This out-of-home campaign approached the target group while they were travelling, capturing their curiosity. The promotion for Sky Go, an exclusive live football app, broadcasted the Sky exclusive Champions League top match between Real Madrid and Schalke 04 live to public digital OOH screens all over Germany. It was encoded with an innovative real-time QR code, which let viewers see only a part of the exclusive live match, creating the urge to see more. A scan of the QR code directed users to a mobile website simulating the Sky Go experience.

Credits
  • Client:
    Sky Deutschland Fernsehen GmbH & Co. KG, Unterföhring
  • Senior Manager Brand Communication:
    Anja Simon, Benno Unterforsthuber
  • Design:
    serviceplan/plan.net, Munich
  • Chief Creative Officer:
    Alexander Schill
  • Executive Creative Direction:
    Matthias Harbeck
  • Creative Direction:
    Franz Roeppischer, Lorenz Langgartner
  • Art Direction:
    Damian Sturm, Nicolas Klein
  • Copywriting:
    Florian Daldrup
  • Account Supervision:
    Katrin Eberbach, Florian Franz
  • Media Planning:
    Lukas Pachoinig
  • Technical Project Management:
    Marit Herrmann, Nerdindustries, Hamburg
  • Digital Commerce / Brand Communication:
    Niels Verhaag, hmmh multimediahaus AG, Bremen