Slow Village is a brand of fermented wine produced in the traditional Korean way. The packaging design focuses on conveying the special features of the products by displaying the shape of the raw ingredients of the wine. The zigzags on the label symbolise the fermentation of fruit. The image of traditional wine was interpreted and expressed in simple, contemporary imagery. In terms of colour strategy, the refreshing taste of the wine and its modern image were emphasised through the use of different colours, matching each type of fruit.