Red Dot Design Award
Food Packaging

Smart Buttons

Smart Buttons | Red Dot Design Award

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Smart Buttons are small, handmade chocolate buttons in different flavours. In order to make eating little amounts of chocolate with 80 per cent pure cocoa tempting for consumers, a colourful packaging concept was developed. It conveys the health effects of the product in an appealing way, above all through product names such as Power Buttons. The buttons come in a reusable tin that can be kept handy for the occasional treat. The design is printed on the tin container, which is lined with a rose-gold interior and features a metal clasp to complete the simple, elegant packaging.

Red Dot Design Award

Credits
  • Design:
    Pearlfisher, London
  • Concept:
    Louise Nason, Melt, London
  • Client:
    The Clock, London
  • Typography:
    Peter Horridge, Cheshire
Smart Buttons | Red Dot Design Award