Red Dot Design Award
Interactive Information Tool

smart – Premium Automotive Retail Experience

smart – Premium Automotive Retail Experience | Red Dot Design Award

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The Daimler brand “smart” stands for innovation, urbanity, functionality and utmost joy. Since this will be complemented by e-mobility as a feature, it has been reflected in the development and design of their innovative and interactive retail experience. With its intuitive-to-operate touch interface, it de­livers sophisticated user guidance and realistic 3D animations that enable customers to gain insights on product features among e-mobility and all key configuration options at events such as premium showrooms, pop-up stores, and roadshows.

Red Dot Design Award

smart – Premium Automotive Retail Experience | Red Dot Design Award