Red Dot Design Award
Beverage Packaging

Smirnoff Peppermint Twist

Smirnoff  Peppermint Twist | Red Dot Design Award

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In time for the winter season, this packaging design for Smirnoff Peppermint Twist, a seasonal peppermint-flavoured vodka sold in a limited edition, was created for the US market. Inspired by the colours and peppermint flavour associated with the festive winter season, the entire bottle was wrapped in striking red-and-white stripes with an added twist of cool peppermint green. The white scented ink has a frost-like textured finish, which adds to the tactility of the bottle. The overall result is a design that cleverly evokes the vodka’s cool peppermint taste with a premium look and flavourful appeal.

Red Dot Design Award

  • Creative Direction:
    Asa Cook
  • Design:
    Design Bridge, London
  • Graphic Design:
    Sam Cutler, Rebecca Clarke, Gavin Daniels
  • Client:
    Diageo, Norwalk, Connecticut
  • Account Management:
    Laura Strusiewicz, Susanne Wild