Smirnoff White is an exclusive new vodka, specifically designed for the global retail travel market. The packaging design was inspired by the brand’s glamorous past, which extends all the way back to Tsarist Russia. The marrying of glass with a white, porcelain-like finish conveys the impression of luxury. The bottle design incorporates a contemporary interpretation of historic extravagance and mirrors the striking facets of Baccarat crystal used in the Tsar’s court. The geometric shapes in the lower third of the bottle diffract light and thus are reminiscent of shards of arctic ice.
Design Bridge, London
Graham Shearsby, Asa Cook, Steve Honour
Laurent Robin-Prevallee, Ed Mitchell, Ben Davey, Jiah Lee