Red Dot Design Award
Beverage Packaging

Smirnoff White

Smirnoff White | Red Dot Design Award

Back Download

Smirnoff White is an exclusive new vodka, specifically designed for the global retail travel market. The packaging design was inspired by the brand’s glamorous past, which extends all the way back to Tsarist Russia. The marrying of glass with a white, porcelain-like finish conveys the impression of luxury. The bottle design incorporates a contemporary interpretation of historic extravagance and mirrors the striking facets of Baccarat crystal used in the Tsar’s court. The geometric shapes in the lower third of the bottle diffract light and thus are reminiscent of shards of arctic ice.

Red Dot Design Award

  • Client:
    Diageo, London
  • Design:
    Design Bridge, London
  • Creative Direction:
    Graham Shearsby, Asa Cook, Steve Honour
  • Graphic Design:
    Sam Cutler
  • Technical Direction:
    Laurent Robin-Prevallee, Ed Mitchell, Ben Davey, Jiah Lee
  • Account Management:
    Kasia Bannon, Susanne Wild