Digital Campaign

Sneak Preview

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JUKE! is a new video streaming platform, hosted by the German tech retailer Saturn. To promote this an entertaining brand experience and a totally new media space was created: in the online shop of Saturn the placeholder images were replaced with the Sneak Preview. People looking for a new smart TV got a surprising preview on the latest JUKE! content, on the TV of the visitors’ choice and along with a special combo offer. Using this new media space and individually targeted content JUKE! welcomed hundreds of new customers and became relevant as a smart alternative and serious contender in the online entertainment sector.

Credits
  • Chief Creative Officer:
    Alexander Schill
  • Executive Creative Direction:
    Matthias Harbeck, Sandra Loibl
  • Creative Direction:
    Franz Röppischer, Lorenz Langgartner
  • Design:
    Serviceplan/Plan.Net, Munich
  • Text:
    Sebastian Meyer
  • Art Direction:
    Damian Sturm, Thomas Heckenberger, Thomas Wiegand
  • Client:
    Saturn, Munich