Social Café claims to possess the attributes of warmth, relaxation and fun. The design appeals particularly to younger customers who enjoy a cup of coffee while having a chat. In order to target the internet generation, the packaging design adopts the aesthetic of chat windows but uses warm colour shades and thus achieves a friendly image. The packages display illustrations of different situations of everyday life. The box is, among other things, equipped with a rotation mechanism by means of which ever new images are created.
[Red Dot: Junior Award]
Yu-Ching Lin, Ya-Chin Kang, Cheng-Yueh Huang, Yu-Tzu Lin, Yen Chen, Yu-Shan Li, Tzu-En Chiu, Asia University