Red Dot Design Award
Exhibition Poster

Sol LeWitt

Sol LeWitt | Red Dot Design Award

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This poster promotes a fictional art exhibition by Sol LeWitt. In accordance with the American artist’s minimalist concept, the design focuses on the use of lines and shapes to create optical illusions. Contrasting directional lines also depict letters, challenging the viewer to find out the artist’s name. The exhibition information, highlighted by black rectangles at the top and the bottom of the poster, provides relief from the mesmerising effect of the centre.

Red Dot Design Award

[Red Dot: Junior Award]
  • Design:
    India Torrez, SCAD
  • University:
    SCAD Savannah College of Art and Design, Savannah, Georgia, USA