Product Brochure

SOMATOM Perspective

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With a clear and functional design, this brochure introduces a new computed tomography (CT) scanner in a way that does justice to the medical device. With its glossy surface, the brochure’s look and feel set out to create a tangible reference to the device’s outer appearance. The individual chapters of the brochure are each distinguished by their own colour, which is also used in the introduction to the respective chapter, together with photographs showing details of the CT scanner. In addition, punch-outs and an index provide easy orientation.

  • Client:
    Siemens AG, Forchheim
  • Design:
    Im Hochparterre GmbH, Agentur für audiovisuelle Kommunikation, Nuremberg
  • head of marketing:
    Manuela Konz
  • creative direction:
    Julia Sing