Film & TV Commercial Sound

Speed Wheels

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Based on the objective to create new visual and acoustic experiences, the commercial spot “Speed Wheels” aims to render a first-hand experience of the world of skateboarding. The decision to shoot in Venice, Los Angeles, the setting where this sport originated, creates a direct reference to the early 1970s. At the centre is the California-based skate team the Z-Boys. Since this commercial is designed to promote the Audi magazine and app, the Audi RS5 transports the entire story, for instance when the team visits Skip Engblom, owner and sponsor of the Z-Boys, who explains the fascination of skating.

Credits
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    loved gmbh, Hamburg