Speel je toekomst Play your future

The online platform speeljetoekomst.nu was the heart of a campaign to create more awareness of the fact that the leading provider of life insurance and investment prod-ucts makes people financially knowledgeable. It gives users a playful insight into the future by demonstrating how certain events might affect their lives. An advanced calculator application allows users to literally look into their future and get a realistic idea of their financial situation in future, and to subsequently play around with it by changing parameters. For a personal forecast, users only have to submit a few simple details such as age, family status, as well as expenses and details about living and leisure. A cheerful character guides users through the process and gives tips and badges for reaching milestones. The clear arrangement and comic-like design of the platform not only facilitates users to precisely overview their future financial possibilities, it also presents a supposedly dry subject in such a way that it becomes fun and arouses interest.