Red Dot Design Award


Spunbond | Red Dot Design Award

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Created as part of the global project “Inspiring Journey” for client Kolon Corporation, a company producing textiles among other things, this film shows the manufacturing process of spunbond polyester from an entirely new angle. The film starts by focusing on spunbond as a “raw” material in visual form that people rarely encounter. The fascinating presentation of the production process in close-up scale gradually transitions into an “inspiring journey” with rich artistic appeal. Close-up and tracking shots in slow motion give viewers deep insights into the production process, reflecting the material’s boundless possibilities. This was facilitated by using a super high-speed camera with a maximum frame rate of 5,000 fps; the aesthetic of the film also came alive by refraining from using any computer graphics.

Statement by the Jury

This work was realised in a highly skilled artistic approach. It successfully manages to elevate the topic of materiality to an aesthetic level, a level that was hitherto unknown in comparable film projects. “Spunbond” fascinates with an innovative audiovisual quality that is conveyed well in the medium of film. Presenting this film constitutes a bold and attention-grabbing move.

Red Dot Design Award

  • Client:
    Kolon Corporation, Gwacheon City, Gyeonggi Province
  • Design:
    Imagebakery, Seoul
  • Concept:
    Suh Architects, Seoul
  • Creative Direction:
    Paul Choi, Imagebakery
  • Film Production:
    Kyumin Hwang, Imagebakery
  • Camera:
    Sungjin Park, Jaegwang Han, Seoul
  • Music/Sound Design:
    Simon Pyke, Freefarm, Brighton
Spunbond | Red Dot Design Award