The silhouette of the “Squeezed to the Bottom” sauce packaging is inspired by that of Western sauces. Introducing an innovative design, the dual-bottom standing pouch type allows consumers to squeeze out the product down to the very last drop. This type of packaging uses much less plastic in production and saves space in storage thanks to its slim shape. For consumers unfamiliar with this type of sauce, a graphic illustration of a traditional bottle was added to show the connection.
LOTTE MART, Seoul, South Korea
LOTTE MART Product Design Strategy Team, Seoul, South Korea