Packaging

St. Olive Olive Oil

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With the aim of appealing to a discerning target group, the packaging design focuses on the quality of this olive oil produced for export. It consciously avoids a provenance-oriented identity. The product identity humorously plays on the term “St. Olive” – not in a religious context, but to emphasise the vitalising quality of the olive fruit. The label features a hand as spiritual symbol. The signet was designed by an artist specialising in Byzantine iconography.

Credits
  • Client:
    Hellenic Premium Exports PC
  • Design:
    mousegraphics, Athens
  • creative direction:
    Gregory Tsaknakis