The absurdity of the excuse “I fell down the stairs”, as is frequently made by victims of domestic abuse, is shown here in an emphatic and straightforward manner. The TV commercial features women falling down the stairs in various ways. The writing displayed following the visuals encourages viewers to question these excuses and emboldens them to contact the BFF (Association of Women’s Counselling and Women’s Emergency Hotline) when in need of help. The graphic depiction sets out to stir viewers into action as well as to draw attention to the topic of violence against women. The music composed specifically for the commercial amplifies the impact of the strong images.
BFF, Bundesverband Frauenberatungsstellen und Frauennotrufe, Berlin