The objective of this innovative image campaign for Standox, a producer of automotive refinish technology, was the development of a concept that could be applied internationally. The appealing motifs look like coincidentally spilled paint and, among other things, take up the shape of a face. They are reminiscent of picture puzzles that reveal their full interpretation only upon a second closer look. The art of varnishing is reinterpreted according to Standox’s corporate philosophy. Short texts explain the brand values and the advantages for customers.