Packaging

Star Sharing Nutritional Supplements

The design of the blue and white porcelain nutrition supplement series produced in Jiangxi Province, China, is inspired by the visual characteristics of traditional porcelain manufactured in that region. The realistic visualisation is aimed at lending the product a regional character and promoting its “clean” properties. Since porcelain in China is usually used for gifts and decoration, symbolising a sophisticated quality of life, the packaging also refers to people’s quest for harmony and their cultural inheritance.

Red Dot

Credits

Client:

Shanghai Sengeun Industrial Co., Ltd., Shanghai, China
Design:

Shanghai Zuo Xiang You Xiang Information Technology Co., Ltd., Shanghai, China
Packaging Design:

Wei Peng