Food Packaging

Starbucks Real Fruits

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The Starbucks Real Fruits series is a set of witty crafted bags containing dried tangerines, apples and pears. Colourful illustrations on the bags play with and abstract the shape of the fruits by using dots, lines and patterns. The product name and descriptive text, for their part, are featured on a black-and-white label designed in chalkboard style. The self-adhesive, die-cut label is attached to the folded top part of the bags to give the packaging an organic feel and handcrafted touch elevating the perceived value of the product.

Credits
  • Client:
    Starbucks Coffee Korea, Seoul
  • Design:
    Starbucks Coffee Korea, Seoul
  • Creative Direction:
    Jung Rye Park, Starbucks Coffee Korea
  • Graphic Design:
    Eulie Lee, Starbucks Coffee Korea
  • Illustration:
    Eulie Lee, Starbucks Coffee Korea
  • Illustration:
    Hyo Min Seo, Studio Zetta, Seoul
  • Photography:
    Sun Ho Yoon, Ho Studio, Seoul
  • Photography:
    Young Rae Cho, Prizl Studio, Seoul