The annual report for Städtische Werke Magdeburg (SWM) with the title “State of Emergency” deals with the city’s struggle against the flooding in 2013. A captivating report was produced that successfully combines the challenges for and concerns of Magdeburg’s citizens with the spirit of SWM. Enclosed in a sandbag, the annual report instantly piques readers’ curiosity as to its content. A neon-red water level line leads readers through a flood of experiences, described through photojournalism, Facebook posts and interviews, presenting SWM as a committed and dependable utility company.
SWM – Städtische Werke Magdeburg GmbH & Co. KG, Magdeburg