Red Dot Design Award
Packaging

Step by Step

Step by Step | Red Dot Design Award

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This design is inspired by the brand’s logo and its spirit of “Success together”. Incorporating both Chinese and Western culture, the Roman column in the handle symbolises a strong support of companies and brands. The design of the bottle was inspired by ancient Chinese mortise locks, implying that the manufacturers lock their hearts tightly together. A staircase-like design refers to the step-by-step strategy of the company to imply that, under the strong support of the enterprise and the brand, the manufacturers realise a cooperative development concept and the win-win spirit of “step by step”.

Red Dot Design Award

Credits
  • Client:
    Shandong Meijian New Energy Co., Ltd., Jining, China
  • Design:
    Shandong Meijian New Energy Co., Ltd., Jining, China
  • Graphic Design:
    Li Yang
Step by Step | Red Dot Design Award
Step by Step | Red Dot Design Award
Step by Step | Red Dot Design Award