Music Video

Story

The characters and set designs of this animated music video are reminiscent of mechanical toys. The story incorporates a lot of Oriental philosophical thought including, for instance, a famous Chinese fable entitled “Zhuangzi dreamed he was a butterfly”. The song starts with the lyricist’s distracted mood which is triggered by the autumn scenery. It gradually changes to cheerfulness because he slowly understands that what he yearns for is a peaceful and tranquil life. The video tells the story in a calm and slow manner, reflecting the mood in soft, warm colours.

Red Dot

Credits

Client:

Universal Music Taiwan, Taipei Willlin Music Ltd, Taipei
Design/Production:

Grass Jelly Studio, Taipei
Director:

Muh Chen
Associate Director:

Showy Lin
Executive Producer:

Yi-Chien Lee
Animation:

Ming-Yuan Chuan, Weiting Chen, Chia-Hua Yu, E. T. Liu, Hsiao Han Tseng, Nigel Huang, Shu-Min Wu, Pony Liu, Winson Chao, Li Kang, Jing-Kai Yan, Wei-Shin Wang