Red Dot Design Award
Animation

Story of Rice

Story of Rice | Red Dot Design Award

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Rice is the most important food in the daily life of Taiwanese people. This animated film is aimed specifically at children in order to provide them with all the facts on rice in five chapters. In addition to general information, the film also examines different myths around this food. It appeals to its young audience with images in pastel colours. An off-screen speaker guides the viewers through the animation; the summaries at the end of each chapter are particularly memorable.

Red Dot Design Award

Credits
  • Client:
    Shu-Te University, Kaohsiung City
  • Design:
    Cih-Sin Lin, Che-Chieh Chu, Department of Visual Communication Design, Shu-Te University
  • Supervising Professor:
    Prof. Ti-Wan Kung
Story of Rice | Red Dot Design Award
Story of Rice | Red Dot Design Award
Story of Rice | Red Dot Design Award
Story of Rice | Red Dot Design Award