Red Dot Design Award
Brand Design

sTREEt Campaign

sTREEt Campaign | Red Dot Design Award

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Due to commercialisation and public ignorance, the trees in Gangnam city are struggling to survive and are slowly disappearing. The brand “sTREEt” was created to draw attention to the disappearance of the trees in the streets. The rectangular shaped logo was designed with a frame in mind, inducing the audience to actually look at the street trees. Posters were placed at the entrance of a shopping street to get people’s attention. The interactive brochure and the window canvas were placed along the shopping street, both with rectangular holes that act as viewfinders. The website, designed with the rectangular shape in mind, was set up to collect signatures for a petition to protect the street trees.

Red Dot Design Award

  • Client:
    Tree Planet, Seoul
  • Design:
  • creative direction:
    Jae Ki Lee
  • art direction:
    Ian Tae Woong Jeon
  • web director:
    Dong Min Kim
  • interaction planning:
    Soo In Yang
  • interaction design:
    Won Dae Ryu
  • artist:
    Myoung Ho Lee
  • graphic design:
    Bo Young Kim
  • account management:
    Hyung Soo Kim
  • photography:
    Landon Yoon
  • motion design:
    Ah Yetn Kim
  • film direction:
    Myung Kuk Kwon
  • account supervisor:
    Sun Jae Doh
  • account director:
    Jun Ha Ahn
  • account executive:
    Sung Yuel Choi
sTREEt Campaign | Red Dot Design Award
sTREEt Campaign | Red Dot Design Award