The Strehn Winery is a family business in the Central Burgenland region of Austria, the vines of which grow on a wide range of soils. Besides heavy loamy soils, loess, gravel and limestone, also chalk soils characterise the region. The label design stands out due to its range of key visuals. The three animal motifs are reminiscent of prehistoric fossils from the Cretaceous period and create a three-dimensional, mysteri- ous image. The distinctive packaging design is supplemented by a font called Piroska, which has been developed especially for the label.