Packaging

Strong Nutrients

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The goal of this packaging design was to create a visual language that communicates the benefits of each nutrient of the brand Strong in a concise and easy-to-understand way. The range is now represented by stylistically distinctive illustrations of birds, whose characteristics allow associations with the product benefits. The owl for instance stands for Brainbox, a nutrient for the brain. A canary represents the Sunshine Pill, a dove the Chill Pill, and so on. In this way, the label achieves high recognition value.

Credits
  • Client:
    Strong Nutrients, London
  • Design:
    Pearlfisher, London
  • Project Management:
    Zana Morris
  • Creative Direction:
    Karen Welman
  • Artwork:
    Andrew Lyons, Handsome Frank, Dijon
  • Typography:
    Peter Horridge, Banbury