The goal of this packaging design was to create a visual language that communicates the benefits of each nutrient of the brand Strong in a concise and easy-to-understand way. The range is now represented by stylistically distinctive illustrations of birds, whose characteristics allow associations with the product benefits. The owl for instance stands for Brainbox, a nutrient for the brain. A canary represents the Sunshine Pill, a dove the Chill Pill, and so on. In this way, the label achieves high recognition value.