Client: TOBS Theater Biel Solothurn, Biel, Switzerland
Promotional Poster
Subtle Posters
Among other products, Moccona offers a flavoured coffee range. To communicate the aroma, with its fragility and intangibility, in a poster advertising campaign, the design team created a special pattern language – similar to a visual haiku. Its subtle expressions and details can only be seen for a moment, from a selected position. The central element of the poster is the brand logo, while further elements are situated in a way that reflects their positioning on the packaging design, thus placing the product range centre stage. The glossy print in special colours conveys high quality.
Credits
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Client:Moccona, Moscow
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Design:Depot WPF, Moscow
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Creative Direction:Alexandr Zagorsky, Alexey Fadeev
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Copywriting:Anastasia Tretyakova
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Project Management:Asya Drozdova, Ekaterina Lavrova