Red Dot Design Award
Brand Relaunch


SÜDWESTBANK | Red Dot Design Award

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A brand identity was developed for SÜDWESTBANK that individually addresses different target groups, focusing especially on upmarket clientele. The claim “Werte verbinden” (Values connect people), in positioning the medium-size private bank, highlights an ambiguity of material and immaterial values. A unique element of the brand design are so-called dialogue boxes – comprised of dialogues of text or image/text that foster communication – which can be applied flexibly to render a vivid experience of identity. In addition, distinctive and authentic imagery connects all communication media. A classic depth-of-field blur symbolises the bank’s proximity to its customers.

Red Dot Design Award

  • Client:
    SÜDWESTBANK AG, Stuttgart head of marketing Jochen Sautter marketing management Petra Brehm, Stephanie Feger
  • Design:
    Keim Identity GmbH, Zürich
  • creative direction:
    Matthias Keim
  • strategic planning:
    Christine Keim
  • photography:
    Sebastian Mölleken, Mölleken Fotografie<br>[<a href="" target="_blank">home</a>]
SÜDWESTBANK | Red Dot Design Award