With the sun as a symbol of life, this packaging design for a range of 27 cereal products conveys the message of “Keep smiling! Be happy!” It thus playfully aims to evoke positive emotions by giving the consumers a feeling of amicable optimism in everyday life. While the design element of grain symbolises the notions of new life, wealth and health, the grain-shaped label conveys all other information. Diverse structures and background colours in harmony with nature illustrate the range of flavours available.
a. s., Kolárovo, Slovakia
Mgr. Andrea Andreuttiová – IdeA – Image design Andrea, Malacky, Slovakia