Red Dot Design Award
Food Packaging

Sun Vitaflora Flour

Sun Vitaflora Flour | Red Dot Design Award

Back Download

With the sun as a symbol of life, this packaging design for a range of 27 cereal products conveys the message of “Keep smiling! Be happy!” It thus playfully aims to evoke positive emotions by giving the consumers a feeling of amicable optimism in everyday life. While the design element of grain symbolises the notions of new life, wealth and health, the grain-shaped label conveys all other information. Diverse structures and background colours in harmony with nature illustrate the range of flavours available.

Red Dot Design Award

Credits
  • Client:
    Mlyn Kolárovo a. s., Kolárovo, Slovakia
  • Design:
    Mgr. Andrea Andreuttiová – IdeA – Image design Andrea, Malacky, Slovakia
  • Creative Direction / Art Direction:
    Andrea Andreutti Pokorná
  • Graphic Design / Illustration:
    Andrea Andreutti Pokorná
  • Photography:
    Milan Andreutti
Sun Vitaflora Flour | Red Dot Design Award