Beverage Packaging,Brand Design

SUNMAI Craft Beer

Emphasising its Asian origins, the identity for the Taiwanese craft beer company SUNMAI has been introduced as a mixture of contemporary design with a touch of German traditional craftsmanship. It reinterprets the Chinese Hanzi character for “3”, taken directly from the new name, to represent the three main ingredients of the authentic beer-brewing process: barley, wheat and rye. Representing the European beer-crafting tradition, the design has adopted the characteristics of the “Flared serif / Spur serif” font style in Western typography and incorporates it into the Chinese Hanzi character for “3”.

Red Dot