Sunshine Fruit adopts an unusual way to market pineapple products. The package design is based on a geometrical form and the focus is on two things: the fruit itself and the sun, which is necessary for a good crop. The gift packaging consists of cardboard which encloses the jar with the pineapple product. The outer wrapping itself brings to mind the fruit. The upper part is a reproduction of the leaf crown; the colour scheme is yellow, orange and brown, corresponding to the appearance of a sun-ripened pineapple.
[Red Dot: Junior Award]
Chungyu Institute of Technology, Keelung City
Nan-Yan He, Ruei-Jin Hu, Po-Pin Wu, Zong-Ying Xie, Chungyu Institute of Technology