Superheraw is an organic energy bar made from natural ingredients. It is a wholesome snack that fits into any work, sports, school or travel bag due to its practical and simple packaging. The energy bar is made from premium organic ingredients without any preser- vatives, refined sugar, syrups, gluten, diary, soy, grain, GMO or vegetable oil. The packaging design of the product communicates all these qualities through a range of elements taken from comic book language. Eye-catching superhero icons, graphic visuals and the slogan “Mighty snack to the rescue!” emphasise the product’s energy boost.