Packaging Design

Suppentöpfe „Hausmacher Art“

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With these fresh “Homemade Style” soups, Roggenkamp Organics sets new accents in the steadily growing organic food segment. The soups are ready-to-eat and need only be heated up on the stove. The sustainable packaging – in the form of a discreetly branded pot, made of durable enamel, which can be easily rinsed after use and reused for years – creates added value and attracts attention. Hence, the brand establishes itself not only in supermarket refrigerator sections but also in home fridges.

Credits
  • Client:
    Roggenkamp Organics AG, Gütersloh
  • Design:
    Scholz & Friends
  • head of advertising:
    Martin Pross, Matthias Spaetgens
  • creative direction:
    Wolf Schneider, Michael Winterhagen
  • art direction:
    Maja Cerning, Ralf Schroeder, Esther Schwarz, Maria-Michaela Tonn
  • photography:
    Attila Hartwig
  • image editing:
    Maren Boerner