Red Dot Design Award
Commercial Sound

Survive

Survive | Red Dot Design Award

Back Download

Christmas is a culinary event of the year, a time when people want to serve their family and guests something special. It puts many hosts under pressure, especially when the mother-in-law is expected. This is the content of this commercial video. The protagonist is in despair because she can’t get the roast goose to turn out right. That is, until the door to the world of REWE literally opens up to her. In the end, she more than impresses her mother-in-law. Therefore, the soundtrack of the commercial puts a new spin on the lyrics and music to Gloria Gaynor’s hit “I Will Survive”.

Red Dot Design Award

Credits
  • Client:
    REWE Markt GmbH, Cologne, Germany
  • Design:
    thjnk Hamburg GmbH, Germany
Survive | Red Dot Design Award
Survive | Red Dot Design Award
Survive | Red Dot Design Award
Survive | Red Dot Design Award