Red Dot Design Award

Survive Equally

Survive Equally | Red Dot Design Award

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Human beings should not violate the survival rights of other species. This poster aims to draw attention to the “equality of life” and remind us that all living beings have the same roots. In order to achieve this, it shows a tree, the roots of which permeate the soil. The roots form the silhouettes of different animals such as rhinoceroses, bears or horses – this creates the look of a completed puzzle. The poster provides an explanatory text, the title of which is printed in a stamp font that is reminiscent of how timber is labelled.

Red Dot Design Award

  • Client:
    Asia University, Taichung City
  • Design:
    Ping-Chen Chen, Shun-Ming Yang, Asia University
  • Supervising Professor:
    Prof. Chun Chun Hou