Inspiring this playful corporate identity was the Swedish History Museum’s mission to motivate visitors to reflect on the link between past and present. The logo combines a serif font of historical appearance and a contemporary sans-serif font. The serif part of the logo can be replaced by artefacts from the museum, thus creating dynamic ways of communicating the wealth of exhibitions and events offered by the museum. The result is a flexible and adaptable corporate identity that offers numerous communication possibilities.
Historiska museet, Stockholm
Gaioo Phunwut, Lisa Rydell, Oscar Söderberg, Nick Greening