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SWM Magdeburg Annual Report 2016

SWM Magdeburg Annual Report 2016 | Red Dot Design Award

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The 2016 annual report of public utility provider Städtische Werke Magdeburg, SWM, focuses on the demolition of an unused prefabricated building to make way for a new SWM administrative building. The report is structured using extra-large headlines, the typeface of which extends over the page margins. In addition to the report, a tear-off calendar was created: a miniature model of the building counts down the days until the inauguration of the new building for two and a half years. This gives Magdeburg citizens the opportunity to participate in the demolition or to keep the calendar as a souvenir. Each page of the calendar, which shows more than 800 pictures of the interior and the de-molition process, is also published on Instagram.

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Credits
  • Client:
    Städtische Werke Magdeburg GmbH & Co. KG, Magdeburg, Germany
  • Design:
    wirDesign communication AG, Berlin, Germany
  • Creative Direction:
    Brigida Kempf wirDesign communication AG
  • Art Direction:
    Frederik Wilken wirDesign communication AG
  • Graphic Design:
    Luisa Burbach wirDesign communication AG
  • Account Management:
    Jana Bauer wirDesign communication AG
  • Head of Marketing:
    Anne-Kathrin Beyer SWM Magdeburg
  • Marketing:
    Victoria Grimm SWM Magdeburg
SWM Magdeburg Annual Report 2016 | Red Dot Design Award
SWM Magdeburg Annual Report 2016 | Red Dot Design Award
SWM Magdeburg Annual Report 2016 | Red Dot Design Award
SWM Magdeburg Annual Report 2016 | Red Dot Design Award